Joe Eula

1925 – 2004

Joe Eula, Sunday Fashion New York Times2021-12-08T22:57:31+00:00


A legendary fashion artist and costume designer from New York, Eula’s dynamic impressionistic watercolours captured the essence of each fashion trend with a freeness of line that expertly gave his drawings a sense of importance with a light hearted elegance. His first commissions came from Town & Country magazine and Saks Fifth Avenue in the late 1940s and in the New York Herald Tribune under Eugenia Sheppard for which he illustrated her Inside Fashion column. He also worked in London with Ernestine Carter, fashion editor of The Sunday Times during the 1950s covering the European couture collections. He was a favoured house artist for Chanel, Givenchy, Versace, Dior, Lagerfeld, YSL and Halston. His work could regularly be seen in The New York Times, American Vogue, Harper’s Bazaar and Life magazine. In the 1970s he was appointed Creative Director at Halston, a post he maintained for over 10 years.

As an accomplished set and costume designer, Eula worked with the New York City Ballet under the direction of George Balanchine and Jerome Robbins and on Broadway shows including Noël Coward’s Private Lives which earned him a Tony Award in 1968. Later in the 1970s, he assisted Diana Vreeland, head of the Costume Institute of the Metropolitan Museum of Art, New York. At the infamous Battle of Versailles in 1973 it was Eula’s swift and minimal designs for the staging of the American Designer’s sets that perfectly launched US fashion onto the world stage. His last work was published in The New York Times in 2003 shortly before he died.